Posted by: Shanie Matthews | January 26, 2011

Creating a Storm of Joy with Carl Massy and World’s Biggest Gym

Carl Massy is a person that I applaud with gusto…he is a champion of joy. He not only activates his own happy path every day, he also helps others around the world do the same. Creating the “World’s Biggest Gym” he is making a difference in the level of happiness in our world.

So, when I heard that he was taking his “joy storm” to the next level, I was excited to learn more.

I was able to chat with Carl about his ideas on motivating positivity. Here’s what he had to say…

Where do you see WorldsBiggestGym in five years from now?

I have ambitious intentions for WorldsBIGGESTGym, which is driven by my passion to spread joy as far and wide as I can, sort of like a joy-storm. There are a number of things I aim to have achieved from a business perspective; but one of the personal things I have always wanted to do is to identify the greatest strategies, techniques and understandings in the peak performance and personal development fields, and then deliver these to people in developing countries. So by 2015 we will have developed the WorldsBIGGESTGym Foundation that will send teams of our Coaches into developing countries, train select locals to be Coaches, and then set up an infrastructure (a small community centre with computers and internet access) so that the newly trained Coaches can teach people within their own communities how to increase their level of consciousness, their belief in themselves, and specific strategies on how to turn their lives around. My idea of charity starts with helping someone to change their belief about what is possible and what they are capable of doing.

Speaking of embracing your dreams for the future and manifesting what we want in life. What would you say is your biggest tool in becoming clear on what you want for the future?

I have always taught that the answers we get in life are determined by the quality of the questions that we ask. So it is not about asking “what am I likely to achieve?” or “what might be good for me?” or “what should I do?”

It is about asking classic questions like… “If I knew I could not fail and anything is possible, what would I most love to be doing with my life?” And then keep redefining it. Ask yourself time and again. At some point you will come up with (or be hit with) an idea that feels just right. It is a combination of exciting, scary, inspiring, uplifting, and tapping into more of your full potential. Plus it is good for you, good for others, and good for the greater good. Then you will know you have found your passion and purpose in life.

As you mentioned in your recent Exercising Happiness article, one of the ways that we can help increase our happiness is by treating ourselves with kindness. Why do you believe that it is commonplace to beat ourselves up or say negative statements to ourselves?

Most of the way we treat ourselves is the result of conditioning. If you grew up in an environment that was extremely critical, unforgiving and conditional, you are likely to copy that same behaviour when dealing with yourself. I think a lot of society and schooling teaches us that it is ‘bad’ to make mistakes. As opposed to it being ‘human’ to make mistakes, plus the single greatest way for us to learn.

The other thing to do with that is a powerful little word called ‘love’. The more we love ourselves or the more unconditional that love is, the less we treat ourselves badly. We are ok with making mistakes. We are not defined by the mistake. It is just something that we got wrong. It does not become our identity. So building up our self-love, or loving all the different parts of ourselves, is a lifetimes work, but absolutely imperative if we are to get the most joy out of life.

Another aspect that you discuss is integrity in life. Said another way, integrity in life is being true to how our actions are affecting others, yet responsibility for how our actions affect ourselves and others is not often discussed in our society – in fact, it seems that it is oftentimes swept under the rug. Why do you think this is and what actions can we personally take to activate integrity?

I might provide a very simple answer as to why integrity is swept under the rug and that is because it can be tough. It can be tough to do – that is, live with a deep level of integrity. And it can even be tougher looking yourself in the mirror and asking whether you are actually living with personal integrity. Living with personal integrity requires discipline, delayed gratification, living consciously, taking personal responsibility, sacrifice and sometimes this seems like more effort than the ‘perceived’ rewards. But I am here to tell you that the rewards are life defining and life changing.

I recently had a client who was out of alignment with integrity. They were involved in a long-term affair that required a web of lies that went extremely deep, and they lost themselves within the lies. So I asked the simple question: “do you like liars, cheats and untrustworthy people?’ You know what her answer was, and you would think it would be the same for several other billion people out there. But here is the thing. It means that at some level she does not like herself. And do you think we take great care of the things or people we don’t like? So being out of integrity can actually lead to low self-love, self-acceptance and self-sabotage.

And of course the opposite is therefore true. You live with integrity and you can look yourself in the eye and see a GREAT person. One worthy of love, respect and the best things in life. Bring on the good times!!

In our interview last year you said, “The single greatest generic challenge (for happiness) is that most people’s limiting beliefs are buried so deep in their subconscious minds that they are not even aware that they do what they do because of a belief planted decades ago. They also don’t realise that they don’t have to do or think in a certain way.” What are some ways that people can be more conscious about how certain beliefs are causing negativity in their lives?

The first part is ‘understanding’. It is like great minds have echoed through the ages. What you come to know, no longer scares you. It is the unknown that holds the greatest fear for most people. So the best thing to do is to truly understand how our beliefs are formed and how they determine our behaviour. I have written a great eBook called “Beliefs: The Master Key” that gets up close and personal with how beliefs are formed. “The Biology of Belief” by Bruce Lipton is another great book on beliefs. So number (1) realise that beliefs are not Universal Laws (like the Law of Gravity), so they can be changed.

The second part is to actually identify what your beliefs are in relation to a number of topics. There is actually an activity in my eBook that helps people identify their key disempowering beliefs. Essentially your key disempowering beliefs are the ones that cause you the most pain, stress, discomfort, confusion, and disconnectedness. And again, these beliefs are not Laws; they are just something you ‘bought into’ at some point.

The last part and most difficult (without assistance or support) is catching yourself out when you perform some negative behaviour. It is about being conscious enough to notice when something is disempowering you. Then STOP. Take a breath. And choose to do the opposite. The thing that does not cause pain and makes you feel great. Everyone knows at a deeper level what is right and wrong for him or her. It is a case of connecting more with that inner strength and knowing.

Actually the signature program of WorldsBIGGESTGym is a 30-Day Challenge, which is a personal transformation system that has been strategically developed to change someone’s level of consciousness and results in life. And one of the key elements to the 30-Day Challenge is a comprehensive belief changing exercise. Again it takes effort, but the rewards are so much sweeter than the old way of doing things. 😉

What is your favorite way of focusing on joy?

Hmmm. A great question to end with Shanie. I am trying to think of the short answer.

I have just finished reading the book “Think Like Da Vinci” by Michael Gelb (a great read!). Da Vinci has been said by many to be one of the greatest geniuses to walk the earth and one of his signature strengths was curiosity. Ever notice how children can find the greatest joy in the smallest things. They are curious. They look with a fresh set of eyes, each and every day. Their eyes light up with wonder and joy at a cloud, or patch of grass, or toiling insect, or shower of rain.

So how do I focus on joy? I look around me often with childlike wonder and curiosity.

Carl having fun

The eBook “Beliefs: The Master Key” can be downloaded at


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